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Avon Unveils New Brand to Reach Women

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By: TOM BRANNA

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Avon Products, Inc. announced the brand name and strategic direction for its planned global direct-selling beauty business focusing on the fast-growing market for young women. The brand will be named “mark.”, reflecting its positioning as the beauty brand that celebrates remarkable young women who are making their mark in the world. The new line will launch in the fall of 2003 in the U.S., and roll out to global markets beginning in second quarter 2004.“Beauty rituals have long...

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